Rebrand for Twoton Crossfit, a functional fitness gym based in Taunton, Somerset.

The new logo needed to accommodate the gyms expansion plans and new service offerings to members.

The ‘T’ concept was developed to reflect a sense of community and inclusiveness, which is part of Twoton’s culture. We tried to stay away from anything too aggressive looking, making it more approachable to those looking to start their fitness journey.